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Posted: Tue 22:19, 13 Aug 2013 Post subject: When Should You Hand Out Your Business Cards |
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When Should You Hand Out Your Business Cards
The correct answer is: Every chance you get.
However, you should be aware of proper business card etiquette. You may have the best eyecatching business card ever printed, but if they are sitting in a box no one will know that, OR your business. Always keep a stack of business cards handy, and replenish your supply often. If your not constantly restocking your business cards then you are not handing them out correctly. You should keep your business cards neat and clean, storing them in a stylist business card case will help you make a professional first impression.
I hope every business person knows that business conventions, networking functions, and marketing expos are places where you should definitely hand out your business card. However, there are many other opportunities for you to hand out your business card and promote your business. You need to view your business cards as 'minibillboards'. The more eyes that get to see your cards,[link widoczny dla zalogowanych], the greater the chance that someone will buy your product or service. Here are several ideas to get you started on thinking of places where you can hand out your business cards.
Include a business card with all your correspondence. Bills, invoices, newsletters, thank you notes, or invitations are all letters in which you can include a business card. You never know who will open the mail, it may be a new customer.
Hand out a business card, to introduce yourself, at every appointment you have throughout the day. Doctor's office,[link widoczny dla zalogowanych], dry cleaners, restaurants, car repair shop,[link widoczny dla zalogowanych], and anywhere else you go.
Post your business card on local business and community bulletin boards. Many schools, libraries, grocery stores, and restaurants have bulletin boards for local businesses. Be sure to leave a card in the 'fishbowl drawings' many businesses offer.
Hand out your business cards to satisfied customers,[link widoczny dla zalogowanych], asking them to pass them along to their contacts. Most people are willing to help you expand your business. You may offer a discount to the recipient on the back of these cards. Alternatively, you could have the card giver sign their name on the card and when their referral presents the card to you,[link widoczny dla zalogowanych], the signer may receive a discount or other appropriate reward. Either way, you will make the customer feel appreciated.
Use your business card as a notepad. Jot down some information on the back of your card as you hand it out to a new acquaintance. Write down your cell phone number, and the recipient will feel special that you have given them privileged information.
Ask local businesses to hand out your card in their packages or shopping bags. If you can reciprocate, offer to do so. If your business isn't structured to reciprocate, then offer a discount to your business partners.
Have business cards printed for everyone in your business with your business information and their name. Most people will feel appreciative of this gesture. Have them hand out cards to their acquaintances to help promote your business.
Hand out cards at social functions with caution. It is perfectly acceptable to hand out business cards at casual social functions. Strike up a conversation with someone and ask them what they do for a living. Ask them for a business card, if they are agreeable they will usually ask for your business card in return.
These are just a few suggestions on ways to distribute your business cards. You can probably come up with many more on your own.
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