cheapbag214s
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 Posted: Tue 5:12, 03 Sep 2013 Post subject: Toning sneakers don't give users Kardashian's bott |
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Toning sneakers don't give users Kardashian's bottom,[link widoczny dla zalogowanych]
One said Skechers' Resistance Runners would raise "muscle activation" up to 85% for some posture-related muscles,[link widoczny dla zalogowanych], and 71% for one buttocks muscle.
Advertisers usually avoid making claims that you could "use the categories of true and false with,[link widoczny dla zalogowanych]," says Jhlally,[link widoczny dla zalogowanych], a University of Massachusetts communications professor.
University of California-Riverside marketing professor David Stewart says unlike specific claims,[link widoczny dla zalogowanych], "puffery" - like calling your product the "king of beers" - is "difficult to disprove."
The settlement is believed to be the FTC's largest ever involving consumer refunds, Vladeck says. The amount of each refund will depend on how many eligible buyers file to receive them.
Kim Kardashian may have been Skechers' celebrity pitchwoman for Super Bowl commercials,[link widoczny dla zalogowanych], the FTC says, but there was no substantiation to claims its toning sneakers would make buyers' "bottom half their better half."
Reebok settled similar FTC charges for $25 million last fall. Vladeck says Skecher's settlement was larger,[link widoczny dla zalogowanych], in part,[link widoczny dla zalogowanych], because of its larger share of the toning-sneaker market.
Under the settlement,[link widoczny dla zalogowanych], Skechers will be barred from making unsubstantiated claims about the health and fitness benefits of Shape-ups and related footwear. The commission alleged Skechers also made deceptive claims about its Resistance Runner,[link widoczny dla zalogowanych], Toners and Tone-ups shoes.
The FTC also said research underlying the claims was suspect. Steven Gautreau,[link widoczny dla zalogowanych], a chiropractor,[link widoczny dla zalogowanych], recommended Shape-ups based on a clinical study he claimed was "independent" and tested the shoes' benefits compared with regular fitness shoes,[link widoczny dla zalogowanych], the FTC says. The study did not produce the results claimed in the ad,[link widoczny dla zalogowanych], the FTC says. Skechers also didn't disclose that Gautreau is married to a Skechers marketing executive and that Skechers paid him to do the study,[link widoczny dla zalogowanych], FTC says.
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