cheapbag214s
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 Posted: Fri 20:49, 30 Aug 2013 Post subject: This is on the Yankees |
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This is on the Yankees
C,[link widoczny dla zalogowanych]. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours,[link widoczny dla zalogowanych], man!!! (*****)
This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this,[link widoczny dla zalogowanych], whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)
Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)
Naras Eechambadi: High Performance Marketing
If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)
Shoshana Zuboff: The Support Economy
This is a revolutionary book,[link widoczny dla zalogowanych]. I love this book (partially because it validates everything I say  ) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more. (*****)
James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)
Jill Dyche: The CRM Handbook
The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom,[link widoczny dla zalogowanych], you should have an idea of what you have to consider when it comes to CRM. (*****)
Paul Greenberg: CRM at the Speed of Light
This is the best book on CRM EVER written. So I say,[link widoczny dla zalogowanych]. And it is written by me and so I pass judgment on myself. (*****)
Donna Fluss: The Real-Time Contact Center
As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)
Its truly amazing when an organization that I have rooted for well over 50 years,[link widoczny dla zalogowanych], makes such a classless move, when in fact,[link widoczny dla zalogowanych], they've made so many before. Yesterday,[link widoczny dla zalogowanych], the Yankees organization took the manager that was one of the primary reasons the Yankees pack in 50,000 plus at EVERY ballgame - break attendance records regularly,[link widoczny dla zalogowanych], managed to make the playoffs 13 of the last 13 years, won 4 World Series titles out of 6 World Series appearances - this after 15 years of no playoff appearances in fact - and gave the Yankees a measure of dignity (though it wasn't easy with their idiot owner) after they had been called the Bronx Friggin' Zoo for years - and made him an offer that was performance based - with a nearly 30% pay cut for managing underperforming superstars and green rookies to the playoffs when they had been ruled out by everyone. Torre is a gentleman and a good soul who, while being of course a second-guessing fan, wasn't good at handling pitchers,[link widoczny dla zalogowanych], but was superb at handling people and made ball players believe in themselves and perform up to their potential. But even more,[link widoczny dla zalogowanych], the guy was a icon for NY. He's a native of the city and, perhaps with only an equal in Derek Jeter, was not just a manager but a face of the city. Which, being a New Yorker, believe me,[link widoczny dla zalogowanych], needs a face like Joe Torre.
I know I'll go on to root for the Yankees. I know Joe Torre didn't die,[link widoczny dla zalogowanych], for chrissakes. But how a team that I've invested 50 plus years of my life in to some extent - in a sport I totally love (me and Alyssa Milano) could do this craven thing astounds me. I not only wish Joe Torre well and the Yankees well, but wish that the classless Steinbrenner family - Dad and boys, and their toady president Randy Levine would just simply go away and own some other team. When ANY person is a dignified,[link widoczny dla zalogowanych], classy person, they deserve to be treated with the dignity and class that they always showed. However, I with you on this one, Paul, and I even drag it back on topic: if the Yankees were truly concerned with their customers and their customers experiences, Torre would be planning to don the pinstripes again come February. The problem is the management has expectations that are unrealistic and based on a faulty metric. You can win every year. That actually would wreck the business ecosystem for the Yankees. The Braves declining attendance even as they continued to win their division year after year is evidence of this. The Yankees big problem may be that the experience their owner wants for himself and the experience their fans want are radically different.
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