cheapbag214s
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 Posted: Mon 18:45, 23 Jun 2014 Post subject: Oakley Baratas hebingmbt_1158 |
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removal鈥�to the relatively tame 鈥渋mproved posture.鈥�
A brand should have one clear benefit. The benefit [url=http://www.masercisa.es/es.asp]Oakley Baratas[/url] like the category name should be simple, specific, understandable and [url=http://www.iberacero.es/iberacero.asp]Gafas de Sol Oakley[/url] believable. For MBT is could be: 鈥淢akes [url=http://www.staimanmedia.com/ray-ban.php]Fake Ray Bans UK[/url] every walk a workout.鈥�Or 鈥淕et 30% more workout [url=http://www.fal.es/fal.php]Oakley Baratas[/url] in every step.鈥�The more crazy the benefit the less believable it is.
For Amazon.com the benefit was 鈥�0% off all books.鈥�For iPod the benefit was 鈥�,000 songs.鈥�For Papa John鈥檚 Pizza the benefit is 鈥渂etter ingredients, better pizza.鈥�
The tagline: First problem, MBT has two. Second problem, neither is any good.
Brands should have one tagline and use it everywhere: websites, advertising, letterheads, business cards etc. Having a brand tagline [url=http://www.iberacero.es/iberacero.asp]Gafas Oakley Deportivas[/url] 鈥減hysiological footwear鈥�and an advertising tagline 鈥渢he anti-shoe鈥�makes no sense. Two taglines are not better than one.
Obviously the agency for MBT took one look at the current brand tagline and said we can鈥檛 use that!
So they came up with 鈥淭he anti-shoe.鈥�The anti-shoe? MBTs are the biggest, ugliest shoes ever
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