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 Posted: Thu 14:07, 15 Aug 2013 Post subject: Nike's New Coach |
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Nike's New Coach,[link widoczny dla zalogowanych]
Many managers with Nike, as Parker is a young athlete. 70s of last century, he had access to university level marathon champion, in order to obtain better results, he always do it yourself running shoes. Even then not become a professional player, but Parker has always retained its own motion complex. Nine years ago, Phil. Knight, the company proposed to develop a new mission statement, Parker's choice is: to encourage each athlete to the world.
In 1977, the Parker graduated to become a Nike designer. In the 80's Nike and Reebok's fierce competition, Parker invented a style known as the visible air technology. In 1987, nike air max Series officially launched, including the Design Parker using this multifunctional aircushion technology training shoes. Nike Air reshape the entire Nike brand, let Parker became a star designer.
As a designer in the period, Parker singlehandedly contributed to the Nike "Innovation Kitchen" was born. "Innovation Kitchen" is a designer's thinktank Nike for the Nike company into the field of sports shoes and sports apparel leader in the ambition of trying to finance athletic, artistic and scientific creation of a number of whimsical in a furnace. To this day, has served as CEO of Parker will still attend the Innovation Kitchen, playing the role of chief product designer.
Those concerned with stock prices and financial statements of the CEO compared to Parker, more concerned about the products and popular culture. Parker's office,[link widoczny dla zalogowanych], filled with his collection, this bizarre collection of Rolling Stones guitarist portfolio includes a huge portrait of Apollo astronauts manual, guitar god Jimmy. Hendrix used the guitar, and Michael . Keaton starred in Batman's boots and so on through the time. Than the Wall Street investment banker,[link widoczny dla zalogowanych], Parker is more like graffiti artists, tattoo designer, rapper dinner with such a person, in his view, these are people who can influence popular culture.
Addition to part of everyday, Parker is also very good at dealing with the stars. Kobe Bryant. Kobe Bryant and Tiger. Woods was once cited as a friend to Parker, he also let the fashion industry's bad boy Alexander. McQueen bought 150 pairs of Nike shoes. Parker, a star of the most successful marketing, he was never persuaded to change the image of Steve Jobs took off in front of his New Balance shoes, put on a pair of Nike air max 90.
After taking office, according to the different sports Parker reorganized the company's business units, reallocation of the business area, will China and Japan as the new focus of development, but also to streamline the reporting process, reducing the regional middle management staff, presided over the company's history, a rare round of layoffs.
Through this effort, Nike's overall environment of economic recession, strong revenue growth on a quarterly earnings increase of 53%. Parker also tried to face the difficult issues that plague Nike, such as sweatshops in Asia has been much criticized and carbon emission issues. Under the auspices of the Parker,[link widoczny dla zalogowanych], the company's team responsible for corporate responsibility and product design departments, thoroughly investigate the efficiency of all processes, toxicity, energy impact and safety. Meanwhile, Parker listed a number of designrelated improvements materials, components, construction methods, manufacturing methods, the whole digital revolution, these ideas and technologies will give rise to a "sustainable manufacturing processes,[link widoczny dla zalogowanych], 'green' shoe line,[link widoczny dla zalogowanych]," .
It was the leadership of Knight, Nike will move to the Park compared to a sprinter, will eventually pass the baton to the a marathon runner. In this regard, a former Nike employee wealth profound meaning recalled that Parker had a unique Nike has created a race to decide who the fastest results of the air max LTD competition is not, nor who is the longest run, but who on their own estimated finish time for some distance was the most accurate perception of their ability to get the most knowledgeable people will triumph, and Parker himself who is such a victorious race.
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[link widoczny dla zalogowanych]
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