Nike Hosts Virtual Sneaker Exchange on Facebook

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Nike Hosts Virtual Sneaker Exchange on Facebook
HomeVideoPhotosGMAYear in ReviewLiveRoomOddComicsTravelOpinionTrending NowWho Knew?WeatherThe UpbeatWorldWorld VideoMiddle EastEuropeLatin AmericaAfricaAsiaCanadaAustralia/AntarcticaEntertainmentVideoClinton ConcertCelebrityTVMoviesMusicFashionBooksArtsTheaterDear AbbyComicsOdd NewsTechGadgetsWirelessAppleSocial MediaSecurityOpen SourceGamingAppsThis Could Be BigUpgrade Your LifeScienceScience VideoWeather NewsSpace / AstronomyPetsDinosaurs / FossilsBiotechEnergyGreenBlogsThe LookoutThe SideshowAround the WorldKatie TakePower PlayersThis Could Be BigNewsmakersTrending NowJust Explain ItThe ,[link widoczny dla zalogowanych], which is available in English and Japanese, gives players three random, virtual pairs of shoes to start. Players can learn more about the history and make of their shoes and then, if they so choose, swap those shoes with other players around the world. Trading earns players points and additional pairs,[link widoczny dla zalogowanych], including "certain rare shoes" that aren't available in the initial pool.
Users can display their collections in colorcustomized cubbies; they can also examine the shoe displays of other players.
Nike isn't the only brand going after sneakerheads: In May, Foot Locker , which is exactly what it sounds like: a Wikipedia for sneakers. The site is designed to up the retailer's "street credibility" with collectors, Matt Powell, an analyst with SportsONESource, observed at the time of its release.
Personally, I find the notion of trading virtual goods without a more tangible reward entirely a) unmotivating and b) mindless but then again, I'm not one of the tens of millions of people playing CityVille. Sneaker enthusiasts: What's your take? Does this sort of gameplay appeal to you?
This story originally published on Mashable .
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