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 Posted: Tue 22:20, 13 Aug 2013 Post subject: National Business Strategies |
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National Business Strategies
While in times of recession, economic interests tend to overrule ecocauses,[link widoczny dla zalogowanych], the quest for a more sustainable lifestyle will remain a most pressing issue for years to come. Thus, a new name for this trend has been developed. Sometimes prompted by new legislation, sometimes by brands seeing the light (yes, it happens), these programs leave consumers no excuse to not recycle in 2012.
ECOCYCOLOGY mentality is more than a just brandled phenomenon; realizing its importance,[link widoczny dla zalogowanych], various cities or states in US (San Diego, Seattle and San Francisco to name a few) have enacted their own mandatory recycling laws. Likewise, The European Parliament has voted for tougher regulations on the disposal of electronic trash, requiring each country to collect 4 kilos of ewaste per citizen by 2012, and to process 85% of all its electronic waste by 2016. The company claims to have so far taken back 45 tons of clothing for recycling and made 34 tons into new clothes.
Nike's trailblazing ReuseAShoe scheme (first launched waaay back in1990!) has collected and recycled over 25 million pairs of wornout Nike shoes todate. Old shoes are sliced, separated and ground up into a material called Nike Grind, which is then used in creating athletic and playground surfaces, as well as a variety of Nike products.
French beauty brand Garnier began partnering with US based environmental charity Terracycle in April 2011 to host the Personal Care and Beauty Brigade program. Offering free collection and recycling of all personal care and beauty related products,[link widoczny dla zalogowanych], the brigade traveled between US cities,[link widoczny dla zalogowanych], where attendees could recycle beauty packaging (and be awarded points or money). The waste packaging is then used to make playground equipment across the US. Filled bags could also be sent via UPS for free,[link widoczny dla zalogowanych], with Garnier meeting all costs.
Dell runs Dell Reconnect in partnership with Goodwill Industries. The scheme allows users to take their electrical equipment, from any brand, to one of Goodwill's 2,200+ participating locations in the United States or Canada,[link widoczny dla zalogowanych], where it will then be refurbished or recycled.
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