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PostPosted: Sat 14:16, 05 Oct 2013    Post subject: Magazine Article

Magazine Article,[url=http://discountduveticajackets.webmium.com/][b]デュベチカ 通販[/b][/url]
Hanaka's career had been derailed the year before, when he was arrested for allegedly assaulting a 23-year-old female underling with whom he was involved. Soon after,[url=http://duveticashoponline.webmium.com/][b]デュベティカ 激安[/b][/url], he resigned from Staples, where he was president and chief operating officer. Hanaka's reputation seemed forever sullied,[url=http://duveticajacketssalejp.albirank.net/][b]デュベティカダウンジャケット[/b][/url], even though the charges were later tossed out by a judge. The Fort Lauderdale-based company, which sells just about any hobby-related item, from Rollerblades to rifles,[url=http://duveticajacketssalejp.albirank.net/][b]デュベティカダウンジャケットメンズ[/b][/url], was perilously close to bankruptcy. Rapid-fire growth had boosted the number of stores to 228 in 1998 from just 8 in 1990, but the expansion was neither well planned,[url=http://duveticajacketsshopjp.gengfl.com/][b]デュベティカダウンジャケット[/b][/url], nor well funded. Many stores were opened without a senior executive looking at new locations or studying the markets. The company's debt ballooned to $275 million as it borrowed money to pay for new store development. Although the new stores helped push sales to $1.6 billion in 1998,[url=http://duveticajacketsshopjp.gengfl.com/][b]ダウンジャケットduvetica[/b][/url], the company posted a $64 million loss. That same year a proposed purchase by a potential savior,[url=http://duveticajacketssalejp.albirank.net/][b]デュベティカレディースダウンジャケット[/b][/url], Foot Locker parent Venator Group,[url=http://duveticajacketswomenjp.albirank.net/][b]デュベティカ 激安[/b][/url], fell through. "We had a broken company,[url=http://duveticashoponline.webmium.com/][b]デュベティカ 店舗 東京[/b][/url]," says Hanaka, 53.
Fixing its stores was one of his top priorities. For years management assumed that most of its customers were men--stores and ads were designed to appeal to them--but Hanaka found that women shoppers actually drive most of its business. "Mom is pivotal," Hanaka says.
The merchandise mix,[url=http://duveticajacketsoutletjp.albirank.net/][b]デュベチカ 通販[/b][/url], meanwhile,[url=http://duveticajacketsshopjp.gengfl.com/][b]デュベティカ 店舗[/b][/url], is being tailored to local interests in store markets. As part of Hanaka's study of stores and consumers, he learned that one store in Illinois offered 100 different firearms in an area where only 18 people held gun permits. Now,[url=http://duveticajacketsonlinejp.halod.com/][b]ダウンジャケットduvetica[/b][/url], factors such as the number of gun licenses, swimming pools and Little League diamonds in a town determine a store's product mix. But in Arizona, where lacrosse isn't popular,[url=http://duveticajacketssalejp.albirank.net/][b]デュベティカ ダウンジャケット[/b][/url], the equipment isn't offered. Among them: Salomon,[url=http://duveticajacketssalejp.halod.com/][b]ダウンジャケットduvetica[/b][/url], Diamondback and K-Swiss. An aggressive direct mail campaign targets women,[url=http://duveticadownjackets.halod.com/][b]ダウンジャケットメンズ[/b][/url], promoting yoga gear and sneakers. In new stores there's an in-store TV "network," called WTSA, that features a blend of sports news,[url=http://duveticajacketsmenjp.albirank.net/][b]デュベティカダウンジャケット[/b][/url], celebrity features and ads for products in the stores in two-hour programming loops. Hanaka has also managed to ink deals with manufacturers like Nike for the Nike Driver, the golf club Tiger Woods used in the Masters Tournament,[url=http://duveticadownjackets.halod.com/][b]デュベティカ 激安[/b][/url], which it promotes on the network. The programming and the ads hit consumers when they are shopping for such items. 2. That's a 6% increase over 2001 and the first uptick in four years. Net income is expected to jump 46% to $22 million in the chain's third straight year of profitability,[url=http://duveticajacketsshopjp.gengfl.com/][b]デュベティカアウトレット[/b][/url], thanks in part to the closing of two dozen moneylosing stores. Debt,[url=http://duveticajacketsmenonsalejp.halod.com/][b]デュベティカ 店舗[/b][/url], meanwhile,[url=http://duveticaonline.halod.com/][b]デュベティカダウンジャケット[/b][/url], has been reduced to $156 million. Smith, one of the company's largest shareholders.
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