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Posted: Mon 17:15, 05 Aug 2013 Post subject: Helly Hansen jacket craze sparks violence |
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Helly Hansen jacket craze sparks violence
Helly Hansen markets to sailors, skiers,[link widoczny dla zalogowanych], outdoor adventurers and those who want to look like them. Their jackets include down parkas,[link widoczny dla zalogowanych], fleece hoodies and windbreakers, many in the bright colors that appear to be in this year. The clothing line was started by a 19thcentury Norwegian sea captain and generally caters to the Aspen ski crowd. But now it has become the rage in the District hiphop culture.
The company Web site calls its products perfect for the rugged outdoors and streets of Europe fashion capital. Prices for the clothing can exceed $650. area, the owner of U First says, shoppers opt for pink sailing jackets with green hoodies that can cost $450. It not just women and girls scooping them up, he says,[link widoczny dla zalogowanych], but also men and boys who buy them to match the $300 pink Nike Air Foamposite shoes that recently hit stores. The name of the shop owner is not being used because The Washington Post does not name victims of crime without their consent. Goose, 8Ball and Starter, and shoes such as the Reebok Pump and firstgeneration Nikes. Still, there doesn seem to be a simple reason Helly Hansen is in this year.
Area retailers insist that they were as surprised by the fad as anyone and have struggled to meet demand. And while the brand was linked with hiphop culture during a boomlet in the 1990s, experts struggle to find a contemporary connection. area,[link widoczny dla zalogowanych], said Dave Mays, cofounder of Hip Hop Weekly magazine. The District a history of being a very stylish city, he said, credited with launching the Timberland boot craze in the 1990s, creating staple shoe of the hiphop generation. culture is always looking for something new and different, Mays said. take traditional brands and reinvent them with an urban flair, and they get adopted to our own market. said Helly Hansen advertised in another magazine he founded, the Source,[link widoczny dla zalogowanych], in the early 1990s. Around that time, the brand turned up in rap lyrics,[link widoczny dla zalogowanych], and its puffy ski jackets designed specifically for the hiphop market were sported on stage by Funkmaster Flex and Redman over large gold chains.
Two days after the Metro stabbing, Gay Carden said, her 18yearold son was the victim of the Clinton robbery.
were after his Helly Hansen, Carden said. every kid dream to have a Helly Hansen. But if I had known there was so much danger that comes with the coat, I never would have gotten him one. at U First this week, Peggy Welch of Upper Marlboro said both her daughters, ages 13 and 23, wanted Helly Hansens for Christmas. She said yes to the older one but not the teen because of concerns for the younger girl safety.
Welch said she doesn understand the allure, but she knows this much: the hottest thing out. Fazeli Fard and Jennifer Jenkins contributed to this report.
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