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Fast fashion fling with heritage on trend but lack

 
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PostPosted: Thu 17:53, 26 Sep 2013    Post subject: Fast fashion fling with heritage on trend but lack

Fast fashion fling with heritage on trend but lacks authenticity,[url=http://woolrichoutletitalia.albirank.net/][b]Woolrich Piumini[/b][/url]
We come from a country founded as a fur-trading outpost, so the current vogue for making hay out of one fashionable heritage is nothing new on our shores. But as style labels around the world dig deeper into their own (real and sometimes imagined) past,[url=http://woolrichoutletitalia.albirank.net/][b]Woolrich Giacche Outlet online[/b][/url], have the buzzwords lost their meaning?
This look backwards to the quality and safety of the past has been taking place right across the market.
At the highest end of the market think logo faves such as Hermes,[url=http://monclerjassengoedkopekoop.albirank.net/][b]Moncler Jassen Online Nederland[/b][/url], Louis Vuitton,[url=http://duveticaonline.olimx.com/][b]Duvetica piumini italy[/b][/url], Gucci and Chanel designers have been trolling their archives, bringing back big hits. Think of the sleek,[url=http://duveticaoutletcanada.halod.com/][b]duvetica down jackets men sale[/b][/url], low-slung Gucci python bag in stores now, called the 1970 in honour of the first time it appeared on an ultra-tanned jetset shoulder.
The pressure of the trend-driven knock-off in the 1990s first caused luxury brands to prise open their archives,[url=http://rogervivieroutlet.webmium.com/][b]http://rogervivieroutlet.webmium.com/[/b][/url], and Canadian brands are well positioned to capitalize.
really see this trend developing as a backlash against fast fashion, says Susie Sheffman, fashion director at Dealuxe, a Canadian website that offers curated sales alongside editorial content.
But it is the high street fascination with vintage that really brought about the vogue for dusting off heritage credibility. As designers trolled past the eternal infernal 1970s and 1980s revivals to dig into Victorian lace (and this spring white-hot Daisy Buchanan tiptoe through the 1920s), the hipper mid-price mass labels found fusty to be a financial salvation. Bean and Barbour, All are brands that can credit their resurgence to going back to what they did well (leather, blanket coats,[url=http://woolrichoutletitalia.albirank.net/][b]Woolrich Piumini Vendita[/b][/url], the La Parka, wool jumpers, rubber lace-up boots and waxed car coats, respectively).
brands need to work harder than ever to justify high price tags in a world where fast-fashion brands are churning up trends and spitting out deals at warp speed. This is one crucial way that established brands can feel superior about their fashion approach. Whether they are touting 150 years of artisanal craftsmanship, or trotting out 95-year-old atelier seamstresses in white coats, the message of luxury,[url=http://duveticaonline.olimx.com/][b]http://duveticaonline.olimx.com/[/b][/url], quality and longevity rings true. He ingeniously used the label most resonant and nostalgic item, the trench,[url=http://woolrichoutlet.albirank.net/][b]Woolrich Arctic Jacket Deutschland Shop Woolrich Dame Parka Outlet Online[/b][/url], to blast the past into the present in a blaze of London fabulous on Potter-packer Emma Watson.
The high street fascination with vintage helped: as this spring white-hot Gatsby-inspired tiptoe through the 1920s shows, designers trolled past the eternal infernal 1970s and 1980s revivals to dig into Victorian lace,[url=http://duveticasale.albirank.net/][b]Duvetica Vest[/b][/url], finding fusty to be a financial salvation.
Then a wave of nostalgic basics swept the middle market (the word classic got plain worn out) blazers,[url=http://woolrichoutlet.albirank.net/][b]Woolrich Dame Parka[/b][/url], penny loafers,[url=http://woolrichoutletitalia.albirank.net/][b]Woolrich Giacche Outlet online Italia[/b][/url], tweeds and twin-sets with the idea that familiar and simple is a good response to uncertainty.
But pounding the safe shores of tradition, heritage and classical is the relentless churning beast known as fast fashion.
Don have a pedigree? Add an old number to your name! To wit,[url=http://woolrichoutlet.albirank.net/][b]Woolrich Arctic Jacket Shop[/b][/url], the Abercrombie-style teen shop Aeropostale is branded 87, the year of its founding. Come to think of it, to its 12-year-old customers,[url=http://duveticaoutletcanada.halod.com/][b]duvetica jackets canada online[/b][/url], 1987 may as well be the Stone Age.
Old is new, says Robert Ott, chair of Ryerson University school of fashion.
celebrities in marketing has run its course,[url=http://parajumpersoutletdanmark.albirank.net/][b]Parajumpers Jakke[/b][/url], just like supermodels did. Trends in advertising become ubiquitous very quickly as they develop with luxury brands right through the discount channel. Perhaps we did not sit on our grandmum lap long enough to hear our own family stories/history. She might even have brought out her photo album. We will always want to buy a piece of history shinier than our own to incorporate into the life stories we tell about and to ourselves.
But down in the trenches, oversupply means heritage will get tired in the to-the-death fast-fashion arena; you can fake quality. A trench bought for $29 at Joe Fresh may be fun and exhilarating, a great gotcha cash-register high, but it likely won make the cut in your will.
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