cheapbag214s
Joined: 27 Jun 2013
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 Posted: Sat 16:01, 31 Aug 2013 Post subject: Cadbury's latest viral aint no Gorilla-spun5 |
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Cadbury's latest viral aint no Gorilla,[link widoczny dla zalogowanych]
Cadbury gorilla ad created a whole lot of hoo-ha in 2008/09. And 10million views on You Tube. I always thought most viewers missed the idea behind the ad: the anticipation of enjoying Cadbury Dairy Milk,[link widoczny dla zalogowanych], and the sheer joy when you finally eat it. It was just a really funny,[link widoczny dla zalogowanych], well made film. However, as I posted here,[link widoczny dla zalogowanych], the media coverage explained the idea for Cadbury! So it sort of got across.
Even though the follow-up,[link widoczny dla zalogowanych], Trucks,[link widoczny dla zalogowanych], had more special effects,[link widoczny dla zalogowanych], it was less effective. It got less coverage,[link widoczny dla zalogowanych], less YouTube views,[link widoczny dla zalogowanych], and so did less for the brand. The whole thing started to smell of a one-hit-wonder, not a true campaign. And the latest "Glass and a half full production" seems to confirm this. Watch it here,[link widoczny dla zalogowanych], or click below if you on the blog:
This really does strike me as "sponsored entertainment". Even when I try and analyse the ad,[link widoczny dla zalogowanych], which of course no normal person will do,[link widoczny dla zalogowanych], I don get "joy of chocolate". What I do get is "bored,[link widoczny dla zalogowanych], wierd kids messing about". It might get the brand noticed (500,[link widoczny dla zalogowanych],000 views in 4 days is a lot),[link widoczny dla zalogowanych], but without communicating much about the brand.
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