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Posted: Tue 17:34, 27 Aug 2013 Post subject: Analogue TV operators start making the switch Nike |
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Analogue TV operators start making the switch
The announcement of a deadline for shutdown of analogue TV services has already spurred some small and medium analogue operators to make the switch to digital technologies.
On Friday,[link widoczny dla zalogowanych], Chennai-based independent cable provider JAK Communications tied up with NDS Services Pay TV Technology Pvt Ltd to launch its digital pay TV.
are tying up with several regional small and medium analogue cable operators to help them make the switch. The news of digitisation is good for us as it will help grow the operators, which will in turn help us to grow,[link widoczny dla zalogowanych], said Mr Jayant Changrani, Country Head and General Manager, NDS.
NDS has three million set-top boxes on cable and around 15 million set-top boxes in the direct-to-home space,[link widoczny dla zalogowanych]. The company hopes to see its market share of 45 per cent retained going forward as a direct result of digitisation.
Most set-top boxes in the country are today imported from China and Korea. The move towards digitisation opens up possibilities for manufacturing set-top boxes in the country, according to Mr Arvind Kharabanda,[link widoczny dla zalogowanych], Chairman,[link widoczny dla zalogowanych], MYBOX Technologies Pvt Ltd.
has opened up several opportunities for us and the industry. At present, apart from Videocon, which has its own distribution, no one is making pay TV boxes. This may encourage more players to get into manufacturing, he said. MYBOX started developing and designing the boxes last year and had a turnover of $ 8 million.
Dish TV also welcomed the news of digitisation. will bring in more transparency by enabling factual reporting of subscriber bases and unlocking value for consumers. Venkateish, Chief Executive Officer, Dish TV.
Last week, Ms Ambika Soni, Minister for Information and Broadcasting, had announced a deadline of 2012 for cities with a population of more than one million and 2014 for the rest of the country to make the switch to the digital platform.
Consumers,[link widoczny dla zalogowanych], by and large, welcomed the move,[link widoczny dla zalogowanych], even though they might have to shell out more money for the initial installation (around Rs 1,500) and face a hike in monthly subscription for cable services. But they will have more options to choose from.
Nagaraju from Khammam in Andhra Pradesh likes the fact that he will be able to pay only for the bouquet of channels he wants (sports and news), while his brother dislikes the idea as he watches only regional channels.
pay Rs 170 to the cable guy,[link widoczny dla zalogowanych], if we get the same services for Rs 200, we don't mind, says Nagaraju.
Rama Chauhan from Badarpur border made the shift from analogue cable to direct-to-home six months ago,[link widoczny dla zalogowanych].
is no major benefit but we can control how much we spend on it by switching it off on days we are away. That way,[link widoczny dla zalogowanych], we pay only for what we watch, she said.
Keywords: deadline,[link widoczny dla zalogowanych], analogue TV services, switch to digital technologies,[link widoczny dla zalogowanych], MYBOX Technologies,[link widoczny dla zalogowanych], Ambika Soni,[link widoczny dla zalogowanych], Minister for Information and Broadcasting,[link widoczny dla zalogowanych], NDS相关的主题文章:
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