cheapbag214s
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 Posted: Sun 14:58, 03 Nov 2013 Post subject: almostevery day |
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Why OOH media is becoming popular day by day?
OOH Advertising is considered as one of the oldest modes of promoting a brand or business. OOH media still provides effective promotion solutions for maximum number of brand owners in the market. Any form of brandpromotion through an outdoor media such as billboard, poster, kiosk,[url=http://www.pradaoutletuks.co.uk]prada outlet online[/url], busshelter, airport, metro or mall media is categorized under outdoor advertising.OOH Advertising is considered as one of the oldest modes of promoting a brandor business. OOH media still provides effective promotion solutions for maximumnumber of brand owners in the market. The growing number of brands (almostevery day), the increase spending capacity of customers, the booming economy ofthe country all these are some factors that favour outdoor advertisingpractices in India. Emerging brand owners therefore consider it a wise optionto launch their promotion campaigns through the various outdoor media. An OOH ad displaycan be accessed by customers without any condition of time or factor. If anyonemissed the ad display he or she can revisit the same location later and findout the details of the ad display. Such advantage of OOH advertising makes itone of the favorite means of brand promotion for advertisers. An outdoor ad display also easily attractscustomers’ attention. Providing a larger than life impression about the brand,customers can easily figure out the advertised brand from others. Hence, thereisn’t any chance of confusion while launching a promotion campaign through OOHmedia. Indian Advertising industry hasgone through a digital revolution. Most of the tools used for outdoor adcampaigns are digitalized. This further provides a rich impression about thebrand on customers’ mind. Digitalized OOHad displays also increase interactivity with customers. These ad displayseasily hit customers’ eyeballs and engage their attention. Customers hardlymiss the brand message especially when it sounds quite interesting andattractive. They may or may not adopt the advertised brand, but they sure carrythe message on their mind. This is one of the ways how an OOH ad displayaffects customers’ buying behaviour. Thegrowing popularity of OOH media is hardly going to be paused especially whenmore and more brands are going to be launched in the market in the near future.Festivals comeand go while brands stay forever among us. This year, brand owners havemeticulously implemented various outdoor and indoor campaigns to gel with thefestive spirit of audiences. Offers and discounts have reasonably attracted agreat deal of customers to visit the brand stores. Meanwhile new concepts onbrand advertising have been introduced. Outdoor Advertising industry is rapidlygrowing at a fast pace. During festivals, outdoor communication is one of theeffective means of grasping customers’ attention. Targeting those who move out of home to shop,hang out or to visit relatives, any OOH Ad display in the form of billboardadvertising or poster ad display provides a rich brand impact on customers’mind. Infact it is for this very reason that brand owners are investing heavilyon OOH domain to promote their brands during festivals. It has been sofar observed that OOH advertising domain is today one of the top players in theindustry that has specialized in various genres of outdoor communications thatinclude the ownership of hoardings at prime locations. Budding brand ownershave also been encouraged to launch their promotion campaigns through thevarious OOH media. With innovation playing a key role in providing any brandingsolution, outdoor advertising industry is indeed growing at a fast pace. A major growth isalso observed at airport advertising and mall advertising domain. With adramatic increase in the number of flyers (domestic as well as International), airportadvertising campaigns of brands are becoming rampant practice amongstadvertisers and brand owners. With a rising trend of mall culture in India, malladvertising is another booming avenue of brand promotion through OOH media. Aninfluential means of communication, mall advertising is sure to makeits way amongst the most engaging OOH Avenues especially considering the risingnumber of shopping malls at various Indian cities and towns. TDI International IndiaP Limited is the leader in Media Outdoor Advertising, Malls advertising, delhimetro advertising, airport advertising.
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