A visual sociology of the architecture profession

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A visual sociology of the architecture profession
Do architects really wear black? This was one of the questions that Sandra Kaji-O Kate Sweetapple and myself set out to answer with our visual research project Documentation: The Visual Sociology of Architects. Partly we were working in response to the 2009 exhibition Portraits and Architecture at the National Portrait Gallery in Canberra,[link widoczny dla zalogowanych], which raised many questions about the construction and maintenance of the creative persona of the architect. We were also interested in the professional status of women in Australian architecture the fact that, though numerous and highly successful,[link widoczny dla zalogowanych], women architects tend to be less in the public domain than their male counterparts. And we were interested in how the architectural persona is reflected in narrative film that parade of glamorous, sensitive and well-dressed (usually male) romantic leads who never seem to do any actual work. The various myths and stereotypes that surround the persona of the architect are often comical. They are also almost always exclusionary. But they are valid objects of cultural analysis in themselves,[link widoczny dla zalogowanych], as the scholarly fields of sociology and cultural studies clearly show.
So our aim with this project was not just to debunk clich to see who architects really are and what they actually look like. We also wanted to take a snapshot portrait of the profession as a collective,[link widoczny dla zalogowanych], and use this to document a whole architectural socio-culture at one historic instant. The collection could then be examined for traits and patterns,[link widoczny dla zalogowanych], using visual cues to examine the various strands of architectural subculture.
A temporary photographic portrait studio,[link widoczny dla zalogowanych], complete with uniform cyclorama backdrop, professional lighting and the services of portrait photographer extraordinaire Nick Bassett and his assistant Omar Roxas, was set up at the 2010 Australian Institute of Architects conference. One hundred and eighty six individuals were photographed including architects, students, staff of the Institute and academics all members of architectural culture defined broadly. As the collection was amassed over the two days of the conference,[link widoczny dla zalogowanych], the images were printed and displayed in situ in clusters arranged by visual similarity the black jackets together,[link widoczny dla zalogowanych], the colourful sneakers, the purple t-shirts,[link widoczny dla zalogowanych], the scarfs,[link widoczny dla zalogowanych], the glasses, and so on. The attempt at a visual style for the photographs was a deliberate reference to objectivist serial art practices of the 1960s, particularly the strategies of the Dusseldorf school of photographers. We are trying for the same kind of comparison by juxtaposition, the grouping and curation of types, seen in the work of Bernd and Hilla Becher.
The growing fields of visual studies has often been criticized for its apparent superficiality. But architects, of all people,[link widoczny dla zalogowanych], should understand the value and meaning of the facade and,[link widoczny dla zalogowanych], as Oscar Wilde wrote,[link widoczny dla zalogowanych], is only shallow people who do not judge by appearances. Even in these very early stages of analyzing the archive, it is clear that the vast majority of people photographed were not wearing black, just as the group was strikingly diverse in age,[link widoczny dla zalogowanych], ethnicity, gender and fashion expression. By gathering visual data towards a portrait of the profession as a collective,[link widoczny dla zalogowanych], rather than the traditional emphasis on portraits of individual architectural the archive reflects exactly the rich of contemporary architectural socio-culture.
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