50 Shades of Grey marketing phenom goes mainstream

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50 Shades of Grey marketing phenom goes mainstream
This advertising image release by Stuart Weitzman shows a model sporting knee-high 50/50 boots. The boots are a part of a line inspired by the provocative "Fifty Shades of Grey" books. (AP Photo/Stuart Weitzman)(Credit: AP)
NEW YORK (AP) - You bought rope for your someone special, picked up a few sex toys and read those Shades of Grey books a time or three. You realize what you are.
Stuart Weitzman and Marc New York have Grey-struck campaigns in the fat September issues of fashion magazines, the first kind touting black stilletos and high,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Jackets UK Outlet[/b][/url], Anastasia Steele-worthy boots called Fifty,[url=http://woolrichswedense.gengfl.com/][b]http://woolrichswedense.gengfl.com/[/b][/url], named not for the blockbuster bondage books but equal parts leather and stretch.
has always known that people imagine shoes. They daydream shoes. They lust after shoes 24/7, said Susan Duffy, Weitzman senior vice president of marketing. almost like Shades of Grey. People want 50 pairs of shoes. It an appreciation affair. Music is feeling the love. Undies and jammies and robes. T-shirts and knit tops and hoodies.
Add those to a slew of parody books,[url=http://merrellfootwearsizechart.webmium.com/][b]http://merrellfootwearsizechart.webmium.com/[/b][/url], many self-published, beauty giant Bobbi Brown new group of Shades for eyes in, yes, grays and marketing references and tie-ins for from iPad covers to bathroom fixtures. There a critical reader guide,[url=http://kaufenmonclerjacken.albirank.net/][b]http://kaufenmonclerjacken.albirank.net/[/b][/url], Shades of Grey, that counts the number of times Ana mutters my. days, we all Fifty Shades of somethin don always get a chance for connecting our clients brands to modern day entertainment or news. However when we do, tie us down and hold us back! said David R. Schlocker, founder and president of DRS and Associates, a luxury marketing and PR firm in La for architectural, interior planning and building clients.
The organization recently pitched of Gray kitchen and bath decor, including a Laufen washbasin with seductive curves and edgy Graff faucets in a brushed nickel.
Grey-sessed consumers have kept the books atop best-seller lists in excess of 25 weeks, shot pre-orders for the EMI album up of classical picks on iTunes and Amazon - and breathlessly lobbied online for their choices to play Christian and Ana in the movie.
Meanwhile, Town Country magazine bares a teaser on its September cover,[url=http://duveticaukoutlet.halod.com/][b]Duvetica UK[/b][/url], Shades of Rockefeller, for a story about a great-great-granddaughter of John D. and her new book, appropos of nothing more than the fresh-faced lexicon.
Trojan, the condom guys, had hundreds lining up free of charge vibrators a week ago on the streets of Manhattan, using carts such as the ones for selling hot dogs. The crowds were just too large the town shut them down temporarily, until the company procured the correct permits. Trojan doled out 10,000 vibrators over 2 days.
While Trojan continues to be selling vibrators since 2009, first-quarter sales this year - at about the time the Fifty books hit it big time - were up about 14 % in the same quarter a year before,[url=http://merrellfootwearsizechart.webmium.com/][b]sell discount 2013 merrell footwear size chart online store[/b][/url], based on Nielsen.
in part towards the rise of popular culture hits for example Shades of Grey and and the City, many consumers are searching for products to assist then add spice and increase the pleasure inside their relationships, said Bruce Weiss, v . p . of marketing at Trojan.
This is what Simon Reed, 28,[url=http://woolrichswedense.gengfl.com/][b]woolrich arctic parka sweden outlet woolrich online shop sweden göteborg[/b][/url], knew about this as he waited patiently for one of the purple vibrators about 400 others in Midtown: girlfriend sent me. Fifty phenom has also filled up Etsy with bondage crafts and it is keeping Grey-maniacs at Pinterest busy. It a stretch, right, but it actually a great partnership, she said. amazing within this era of these books to be causing a lot interest in classical music. all classical music, actually. The download and CD due out Sept. 11 on Capitol Records (owned by EMI) includes 15 tracks featured in the books,[url=http://woolrichoutletitalia.albirank.net/][b]http://woolrichoutletitalia.albirank.net/[/b][/url], including the obscure Spem in Alium by The Tallis Scholars, as in Chapter 25, Book One.
It as a single download climbed to No,[url=http://giuseppezanottioutlets.webmium.com/][b]Giuseppe Zanotti shoes outlet sale[/b][/url]. 1 on iTunes in July for classical music in the UK and US,[url=http://parajumpersonline.webmium.com/][b]http://parajumpersonline.webmium.com/[/b][/url].
Taylor lautner hasn read the books and told a crowd at Comic-Con he would probably just lick the pages if he tried, however the newly solo actor turned up in a few shades of gray for the Ny premiere Monday of his new movie, and again to ring the opening bell about the New York Stock Exchange.
Coincidence, maybe. R-Patz was in Gucci,[url=http://duveticaukoutlet.halod.com/][b]http://duveticaukoutlet.halod.com/[/b][/url], but bespoke tailors Norton Townsend back home in the united kingdom created a type of menswear in Fifty-friendly shades of generous grey, guilty pleasure grey and gentle grey.
As for rope, one of Manhattan largest and oldest hardware stores, Garber Hardware in the western world Village, noted a ten percent uptick in sales from about March - right after the books took off - to July, in contrast to exactly the same period a year ago.
speaking, it would easily be reasonable to attribute that to the Fifty Shades phenomenon, said Nathaniel Garber, the great-great-grandson of the store founder. looking at my rope department at this time and it half empty,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Down Jackets For Men[/b][/url], and it been like this within the last couple of months. incidentally, should rethink his choice of rope - within the first book he requests five feet of natural filament during a trip to the hardware store where Ana works. Garber recommends a 12-gauge, non-braided nylon. soft. Non-braided can also be simpler to tie, he explained.
Sales are roof-raising for Babeland since everything Fifty took over. With three adult toy stores in New York, one in Seattle and a website, co-founder Claire Cavanah reports a 40 percent boost in business, with eye-popping increases for bondage toys.
at our free events where we offer sex tips for turning fantasies into reality in line with the sex scenes in Fifty Shades of Grey has been overwhelming, she said.
At the first one,[url=http://billigamonclerjackasverige.albirank.net/][b]http://billigamonclerjackasverige.albirank.net/[/b][/url], in Manhattan in May,[url=http://kaufenmonclerjacken.albirank.net/][b]Moncler fabrikverkauf Moncler Herren Jacken Moncler Jacken Outlet Österreich[/b][/url], 125 people turned up as opposed to the usual 25 to 30, Cavanah said. More than 400 subscribed to a second event at the company Brooklyn location. They added another session and stayed open 2 hours late to accommodate the crowd, she said.
hearing everything from 26 to 32 percent increases in sales in the last 3 months,[url=http://giuseppezanottioutlets.webmium.com/][b]2013 Giuseppe Zanotti shoes outlet sale Giuseppe Zanotti Sneakers[/b][/url], she said.
Among her biggest Fifty-driven sellers: the great Girl, Bad Girl package sporting a blindfold, feather spanker, feather whipper and wrist cuffs, all in leatherette.相关的主题文章：

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